The city of Seoul is selected as a World Design Capital of 2010, and a concurrent  exhibition by Tokujin Yoshioka will be held from May 1, 2010. Presented by the International Design Alliance, the World Design Capital is a part of the project that aims to promote the use of design to further the social, economic and cultural development of the worlds’s cities. The selected city is provided an opportunity to showcase its accomplishments in attracting and promoting creative industries, as well as demonstrate how government and industry work in concert with educational institutions, designers and its citizens to revitalise and reinvent the urban environment.

Solo exhibitions at MUSEUM.beyondmuseum will be held by four international artist and designers; Damien Hirst, Theo Jansen, the Campana Brothers and Tokujin Yoshioka. At the exhibition of Yoshioka, which opens from May 1st, will present his dream project Rainbow Church, a large scale straw installation for the first time in Asia. The idea of this project Rainbow Church dates back to when Tokujin was in his early 20s.

Yoshioka visited the Chepelle du Rosaire located in Vence, a commune located near Nice, France, which Henri Matisse, a French painter, created in his last years. He was impressed to see the world of Matisse being expressed by the sunlight of the Provence. Since then, he had been dreaming of designing an space where people can feel the light with all senses.