Steelcase announced its donation to Friends of TOMS, a non-profit organization that provides shoes to children in impoverished areas. The donation was provided following a contest in which three teams were awarded a Steelcase Walkstation Fitness Office, a height adjustable workstation with built-in treadmill, to compete in a two-week long walk-a-thon for needy children. Steelcase based its donation on the 450 total miles walked by the three teams, resulting in a $2,250 donation.
Entrants in the Walkstation Contest submitted a two-minute video explaining why their team should receive a Walkstation. The three winning teams included the McCullough family of New Hampshire, MTCDC, an engineering services company located in Virginia and Reagan Marketing & Design of Michigan. Upon receiving their Walkstation, each team competed in the walk-a-thon while recording their progress and sharing their experience on Twitter. The competition goal was to raise awareness of the needy children in impoverished areas as well as the importance of active movement throughout the work day.
Friends of TOMS is a non-profit organization that mobilizes, connects and empowers supporters of TOMS Shoes’ One for One Movement. TOMS Shoes was founded on a simple promise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Since its beginning, TOMS has given over 150,000 pairs of shoes to children in need through the One for One model. Because of caring customers around the world, TOMS plans to give over 300,000 pairs of shoes to children in need around the world in 2009.
