MDC Wallcovering’s NeoCon launch of tabrasa by IdeaPaint, a high-performance dry-erase paint meant for commercial environments, transformed the wallcoverings manufacturer’s showroom into an interactive Twitter feed. The water-based paint with lower VOC, acted as the canvas for MDC artists to fullfill illustration requests sent via tweet. See some of our favorites below, and more information and images at Go Beyond The Whiteboard.