In an effort to significantly reduce the environmental impact of its printed literature, Humanscale has adopted an electronic marketing initiative that will reduce the number of brochures it prints by 90% and save more than 1,300 trees each year.

In 2008, Humanscale printed more than 10 million pages of literature for use in North America alone. In addition to their impact on forests, these brochures and sell sheets were responsible for large amounts of carbon released into the atmosphere from paper production and printing, and significant levels of fuel consumption associated with transporting both the bulk paper and printed brochures.

The few pieces of literature that Humanscale will continue to print will be Forest Stewardship Council (FSC)-certified to ensure the use of eco-conscious paper, printing products and processes. While the contract furniture industry as a whole has been reluctant to go paperless, the ever-increasing reliance on computers has made the transition to electronic materials both logical and beneficial.