“…we have a real rich population of concern around these issues now from the design perspective, and so I think that an unthinking product is going to become something that will be looked at as a missed opportunity for some real good work…the more the information is made available and the more people have access to it, the less excuses they’ll have to say that they didn’t want to think about that or weren’t able to, so I think it’ll raise the bar for everyone.”

-William McDonough speaking with Joel Makower of GreenerDesign