3 Questions is a new weekly column that asks designers of all kinds to answer the same three questions. First up is Thomas Overthun, the Practice Director in the Consumer Experience Design practice at IDEO. Overthun recently teamed with Steelcase designing i2i, an innovative seating solution for collaborative settings – the seat pan and back swivel independently from each other to support movement and comfort while maintaining orientation.

I find the simple Dutch bicycle to be incredibly satisfying on several levels...

It had washed up on a remote beach in Baja California...

Steelcase: i2i by Overthun

1. What is your favorite example of great design?
I find the simple Dutch bicycle to be incredibly satisfying on several levels: It is pure structure with no superfluous weight and has to be propelled by the rider. It’s affordable and easy to keep in good shape. And it keeps the rider and the air they breathe (deeply!) in good shape as well. Taking away the unnecessary lets us appreciate the essential qualities that remain.

2. What is the most memorable moment in your career as a designer?
One that happened over ten years ago that has gained in relevance in recent times was this: A children’s toothbrush I designed with every best intention to make my contribution to the betterment of the human condition through design was dropped on my desk, all bleached and worn and encrusted with sand. It had washed up on a remote beach in Baja California in front of a friend of mine who went to seek unspoiled nature and wild life there.

3. What is the most important factor that influences and/or inspires your design process?
Understanding human behavior and, after having considered many facets of the emerging insights, following my instincts. Once the design is determined, the quality of craftsmanship on a hand-made or industrial level is key.